Reason #1: I am a Competitive Natural Bodybuilder and have been a Personal Trainer  for over 10 years.  However, I didn't become a Personal Trainer as a "career choice", but more so, I found that the trainers that I had hired when I decided I needed to get into shape really didn't know what the hell they were talking about!!  They basically did more damage then good.  So I decided that if I was going to do it.. it was going to be right.. with the proper education I needed to be successful at accomplishing my goals.  So.. at the age of 30, off to school I went... and yes.. it was a mid-life crisis decision to get into shape (we all have our reasons).  I didn't start out thinking I would become a bodybuilder.. quite the contrary.. I had small goals of fitness.. that was it.  But as many of my clients can attest.. the more you are successful at obtaining your goals.. the bigger the goals get.. any ways.. I digress.  As I spent a great deal of time in the gym, I realized that it was very difficult for me to train while watching the people around me using incorrect technique or just plain doing it wrong!!  Some had the right idea, but just needed a few tips, while others seem to come and go for years but never seemed to make any kind of progress.  Being the type of person who feels the need to pass on my knowledge, I found myself stopping my own training to give a tip here and there.. and before I knew it.. I was taking on clients.  So..  here I am.. passing it on some more...

Reason #2: Because of my experience, friends and acquaintances are constantly asking me for advice on what to use to aid them towards their goals  as well, I am constantly routing my clients to the web or local distributors for supplements, accessories etc. so I thought I'd do us all a favor and  bring everything together in an easy to navigate, informative and fun "NO BULL" shopping experience.